Get in on The Drop
The Drop is a series of exclusive product collabs between charity: water and the trendiest, socially conscious brands. With every Drop, these can’t-miss product launches move us closer to ending the water crisis.
Explore The DropWe work closely with our Brand Partners to develop mutually-beneficial fundraising campaigns, co-branded merchandise, media, and experiences that have an incredible impact on the world.
Submit A RequestThe Drop is a series of exclusive product collabs between charity: water and the trendiest, socially conscious brands. With every Drop, these can’t-miss product launches move us closer to ending the water crisis.
Explore The DropOur wonderful partners fund clean water, shout about the water crisis, and amplify our campaigns.
We've partnered with Aveda to celebrate Earth Month each year by bringing clean water to people in India, Nepal, Madagascar and Ethiopia. In 2023, $10 from each purchase of Aveda's limited-edition botanical repair leave-in treatment will fund clean and safe water! And with salons, experience centers, and institutes around the world fundraising to make an even bigger impact, this partnership is bringing clean water to over 110,000 people.
UNIQLO began partnering with charity: water in 2018 by inviting customers to give through their website. In 2019, as stores across Europe and the US replaced plastic shopping bags with paper ones, UNIQLO committed to donating 50% of the paper bag charge to charity: water. So far, they’ve funded clean water for thousands of people across five countries!
Brewgooder was founded with a purpose: to create positive waves in the world. Since 2020, every can of beer sold generates 100x that amount in clean water!
Instagram's favourite wine was created by friends for friends, during 2020's first lockdown. And from the start, £1 from every bottle has funded clean water.
The Bicester Collection has hosted awareness-raising stunts across several villages; from Jerry Can walls to water towers and treasure hunts.
Best known for their lovable vacuum cleaner, Henry, Numatic launched a new industrial water-saving mop in 2021. With a donation to charity: water for every one sold, they aim to fund 1,000,000 litres of clean water.
Our most successful partnerships span a multi-year life cycle and involve a number of different tactics. Here are a handful of ways your brand can partner with charity: water.