The Experience Lab combines immersive storytelling, cutting-edge technology, and sensory-rich exhibits to transport you into the reality that 703 million people on our planet face every day.

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The Factory in Franklin, Tennessee

The Experience Lab is an immersive storytelling exhibit about humanity’s search for water and the work of charity: water — a non-profit organization working to bring clean and safe water to every person on the planet.

What can I do at the Experience Lab?

Experience water in its most powerful and transformational form. Understand what a world without it looks like. See what’s lurking in your water through a microscope. Walk for water with a girl in Uganda. Learn how we can solve the world’s water crisis in our lifetime and how you can help.

Visits to The Experience Lab are free, but reservations are needed for the 60 minute, guided tour.

Kids are welcome! The space was designed for all ages to learn and experience.

The Factory at Franklin
230 Franklin Road
Franklin, TN 37064

THE EXHIBITS

The Experience Lab is no museum — please do touch the exhibits. This journey is designed for hands-on learning.

01

The Colors
of Dirty Water

From neon green to vaguely maroon to classic beige, we’ve seen dirty water in every shade imaginable⁠. Dirty water comes in all different colors but clean water always looks the same: clear. And that’s the way it should be.

02

The Waterwalk

Pick up a Jerry can and join Esther from Uganda on her daily walk for water. This 4-D experience will immerse you in the challenge of walking for water.

03

VIRTUAL REALITY

Be transported to Uganda and witness a day that changed 10-year-old Grace’s life forever: the day her community got clean water.

WHAT PEOPLE ARE SAYING

An experience you don’t want to miss

THE DETAILS

Visits to The Experience Lab are free, but reservations are required. Please arrive 15 minutes before your tour as parking is limited at The Factory.

Hours of Operation:

Public Tours are Friday, Saturday, and Sunday 12pm - 5pm.

Book your tour

Planning for a school trip, corporate event, or large group?

The Experience Lab is ideal for field trips, company outings, and select special events. Reach out to us — we would love to work with you.

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Frequently asked questions

Who is charity: water?

Where is The Experience Lab located?

Can I bring my kids and family?

How much time will I need to enjoy the experience?

Who paid for The Experience Lab?

How should I prepare for my visit?

Learn more about charity: water

charity: water is a nonprofit organization bringing clean and safe water to the 703 million people still living without it. We use 100% of every dollar donated publicly to fund water projects around the world, and we rely on a small group of generous private donors to fund all of our operating expenses so you don’t have to.