I was "inspired" by the Kony2012 campaign to do my own little social media experiment. Hundreds of people in my social network will quite happily share a video for to raise awareness of a cause they know little about, and make donations to a charity, with little knowledge of where the money actually goes. So I thought lets see how many people are actually willing to make a real change in the developing world.

I'm not trying to overthrow a dictator you've never heard of, I just want to give people access to clean drinking water, the opportunity to do more with their lives and the chance to live free from disease.

More than a billion people don't have access to safe drinking water. I don't mean that their pipes don't work; I mean that they have to walk hours each day to collect dirty water from stagnant ponds and muddy rivers. And the crazy thing is that for so many of them, clean water runs in aquifers under their homes and villages. But they don't have the drilling equipment or the money to reach it.

Just $5,000 can build a clean water project to serve a community of 250 people. My goal is to raise $5,000 towards a project in the next three months.

It's not rocket science: $20 is clean drinking water for one person for the next 20 years. $5000 is a well for 250 people. Every penny you donate will go to providing clean drinking water for people that need it most. No overheads, no travel costs, no salaries, no production costs, just real change.

So who's with me?